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Blood Bank Uses Gas Promotion!

Gas promotions are ubiquitous. It is not just about cars. Business Week notes a rash of promotions including grocery stores and radio stations.

But the Red Cross? Sure enough.

Karen Kelly, senior director of marketing and communications for the American Red Cross, said the Northern Ohio Regional Red Cross has started holding a sweepstakes competition where, on Sept. 1, one lucky winner will get free gas for the entire year. “People say, ‘I donate blood because I want to,’” Kelly said. “But they also say, ‘If I win, that’s great.’”

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